I didn't know what about the separate technician award ceremony. I've pondered a "Dark Matter Matters" campaign. The name alludes to the vast majority of the Universe that's unscene, but also to the unseen people (often dark in complexion) occupying and holding up the modern economic universe. Inventions like ghost kitchens, online shopping, etc. create a fairly seemless (no pun) transit from mobile phone UX to meal, ride, product, etc.--all while a vast, invisible manufacturing and distributive complex operates in the background, unseen or easily ignorned.